How do I create content on what users want?
Basically, you think about what type of content you need to generate. If you have to generate some content that should bring some enthusiasm to the reader. That is what all about using the content.
By creating such content there are some chances of converting that visitor as your customer.
Let us be practical, All of us will buy the same product which we saw or heard from our friends, neighbors or relatives.
Let the product be a movie acted by a new hero/actor. Nobody of us will have the expectation of going the first-day first show as we don’t know about that movie, cast, and crew. If a person who was very close to us had gone for that movie and say that was an awesome movie bla bla bla.. That builds some curiosity and then we will think about going for it.
In Telugu, I can say it as Pellichupulu acted by Vijay Devarakonda where after a few movies he became a star hero.
This can happen only through word of mouth publicity. So we need the same kind of Marketing technique for this technical world, where people will communicate or heard through us.
The solution for this would be generating content through Social Media like Facebook, Instagram, and Twitter.
In Social Media, our fans/ customers will promote us through hashtags. Let it be the Hashtag Marketing for business. Make your customers use the hashtag for you. So that all his followers will get to know about you. Ex: #PKC Laundry Service near me. ( Client example is given here)
How do people use Hashtag?
Using Hashtag has become a trend for all youngsters and corporate employees whenever they go out to some restaurant or any place. Hashtag gives their post to get more reach and drives to the people having the same interest.
Using hashtags in social media we can generate content through images or videos. Which are the most effective way of engaging the visitors? There are few companies that are developing their websites with User-Generated Content. Alien Pros is taking permission from the users who are using their product to promote their brand with their image.
Very known companies like Decathlon, Amity and Bajaj Electricals has also used UGC Marketing for promoting and increase the reach for their brand in a Marathon event.
How to produce User Generated Content?
The products like hashtag printer, Social wall, and Social Media contests, Testimonials etc… are the best way of producing the user-generated content.
Examples are given from my clients. Hope it helps
